Although there is great potential but with backward technology, small production, product structure incompatible demands … the world market, exports of goods rattan Vietnam faces difficulties.
It is expected that if the difficult time, to 2020, the export value of these commodities is expected to reach $ 1 billion.
Export less than 3% of the world market
According to data from the Bureau of Export-Import (MOIT), Vietnam Rattan products were exported to over 120 countries and territories around the world, especially the developed countries like the US, Japan, Germany, Australia, South Korean, English, French, Spanish, … In particular, the US market accounted for over 19% of the market and the Japanese market accounts for nearly 17% market share. On average, each year, the export value of processed products from rattan, bamboo reached about $ 200 million. Particularly the first 11 months of 2013, export turnover reached over 207 items million. However, the amount of bamboo, rattan export of Vietnam is still very small, accounting for less than 3% share of the world market.
Currently, the market bamboo world are highly competitive. Report of the Mekong Programme shows bamboo, bamboo market, the world flows in 2013 reached approximately $ 15 billion in 2017 and predicted to reach $ 17 billion. In particular, traditional products are providing tough competition to growth tends to slow down. The group of new products, product processing industry development potential is there. This is a great opportunity for industrial bamboo processing enterprises.
Nguyen Ton Quyen – Secretary General of Wood and Forest Product Association of Vietnam said Vietnam has 88 businesses processing bamboo processing capacity of 250,000 tons / year, 40 companies rattan processing capacity of 4,000 m3 /male. Join Processing there are 713 villages rattan, creating jobs for nearly 400,000 workers. However, domestic companies have not mastered the tastes and needs of the importing countries. The evidence is that, while developing countries often prefer simple products, taking shape, the craft products and handicrafts Vietnam often cumbersome, and much more angular, curving it is difficult to sustainable markets. Besides, Vietnam has not developed a common brand for Vietnam bamboo products, as well as own brands for each type of product, individual companies, it is difficult to compete with other nations.
Changing the structure of the product
According to Luu Duy Dan, Chairman of Vietnam Association of Craft Villages: Vietnam is lack of sustainable development strategies for the handicraft industries in general, especially items rattan inferior to many countries in the region . In fact, many development policies rattan items, bamboo, leaves out unrealistic, not close to the production that made businesses. In particular, the movement developed “each village one product – OVOP” (groups of agricultural crafts) are superficial, powerful movements and every man for himself.
“Due to the spontaneous growth, dispersion, monotonous designs, outdated technology, many traditional villages of Vietnam can not compete with the international market. Besides, due to lack of funds, market uncertainty, unstable material sources, young labor force looking for higher-income occupations should not fall on the village at moderate production, “said Dan stressed.
Agreeing with this view, Nguyen Trong Thua, Director of Processing and Trade of agricultural, forestry, aquaculture and salt (MARD) supplement: Development rattan still having policy. Despite the passage of time, a number of policies related to the development of bamboo, rattan is issued as: MARD has a scheme of conservation and development of non-timber products, 2006-2020; The Prime Minister issued Decision No. 11/2011 / QD-TTg on encouraging development of rattan, but currently there is no state policy supporting individual rattan plant, which is still only in the text mainstreaming common agricultural policy.
According to TT, to participate in the world market a powerful and commensurate with the potential, processing rattan need to quickly change the structure of the product in a reasonable manner. In the future, the product structure of the processing of rattan, bamboo should be 30% for traditional products and 70% of the products in the group of new products such as pressed bamboo, bamboo flooring, bamboo pads from the road … “the structure of this product, not only of rattan, bamboo will fast access to potential markets, especially the markets of the developing countries where the number and value of the product it also quickly be increased, “he told TT.
Many people said that to develop manufacturing and export business cloudy, sustainable bamboo State firstly oriented focus on human resources development, strengthening vocational training, team building artisans. Local authorities should create conditions and provide necessary support to the associated enterprises, joint ventures regional construction materials (forest land allocation and long-term stability, participate in programs / projects for production forests … ) to stabilize production. On the side of the company, to build market strategy, stepping up marketing activities, to actively explore the market to diversify the product line with consumer tastes. Besides the traditional markets such as the US, EU, Japan … to look for new potential markets.
These workers Xuan Lai has created controversy only two pieces of gold and brown colors quite courteous with refined techniques on material scraped bamboo hun.Ho have been blowing the rustic, ethnic nature of Dong Ho painting lines on ttre paintings with themes such as honor and wealth, spare daisies mai architecture, integrated style, female factor, bowl first …